Nuit Blanche New York (NBNY) develops innovative platforms for artists to re-imagine the built environment. Since its founding in 2010, NBNY has presented three large-scale public art festivals drawing over 50,000 visitors and showcasing 200 emerging and internationally renowned artists exploring new light-based artistic mediums. In 2011, the New Museum commissioned NBNY to produce Let Us Make Cake, the first site-specific projection on their iconic building on the Bowery. The organization facilitates collaborative interventions at the intersection of contemporary art and urban activation.